The CMS comes with a very modest header and footer. It is then adapted into the design furnished for the site.
Human-readable, meaningful, keyword-rich URLs give a modest, across-the-board ranking lift.
Page URLs are sometimes used as the linking text from other websites; this translates into more keywords in the linking text pointing to your site, which plays a role in the ranking algorithm.
Research shows that semantic URLs not only improve search rankings, they also increase your click-through rates.
All content on page is available for adjustment, including the page's Title, H1, H2, Meta Description, Meta Keywords, Link tags' Title attribute and Image tags' Alt attribute. Any HREF (and SRC) relative paths are converted to absolute paths automatically. Learn More about Enchanced SEO
Clean code makes it easier for search engine spiders to index your site. Although not all messy code will cause problems for your search engine rankings, some of them can keep web spiders from indexing your web pages. Read More of Clean coding
Domain name consolidation redirects website visitors who typed in or clicked on the wrong address to the correct one. At the same time, it informs search engines that the page that they're attempting to index has only moved, and not disappeared. Why domain name consolidation is important
Adding a canonical link and attribute lets site owners identify sets of identical content and suggest to Search Engines: "Of all these pages with identical content, this page is the most useful. Please prioritize it in search results." It also helps to make sure that properties such as link popularity, PageRank and related signals are consolidated to your preferred version. Read More